The logo has been designed in two layout structures which are interchangeable based on requirement:

Both the above mentioned layouts have been broken down an additional step for large and small scale.

• No icons: it is advised to used base logo and icons separately, especially for small branding areas

• With icons: it is advised to used combined version of logo and iconography in any situation where icons are clearly visible.

The logo has been further designed for various alternative requirements:

• Gradient single colour versions for subtle branding options

• Solid single colour for single colour branding options

All logos that are not a solid single colour have been designed as either flat or raised options. Raised creates depth by adding a drop shadow behind the Africa. The raised logo is not suitable for many branding methods and the flat variation should be used instead for branding purposes. Raised options:

AfricanCloud.org is riding on the pigtails of Google, so we incorporated three of the main Google colours: Blue, Red and Yellow. We did not include green as AfricanCloud.org still needs to have it's own identity. Without the green we also believe that the brand identity has a more African style to it with a the resemblance of an African sunset/sunrise, yet still maintaining a crisp, clean and uncluttered appearance.